Google Analytics can be a complex beast, but by getting to grips with these seven advanced segments you should have a better chance of being able to tame it and use it to your advantage.
Single Word Keywords
Targeting single words as keywords can be difficult, but if you insert the expression ‘^\s*[^\s]+(\s+[^\s]+){0}\s*$’ you can check up on how much traffic is finding your site via these tricky singletons.
2-3 Word Keywords
Mid-length keywords can be useful in terms of SEO, so with the expression ‘^\s*[^\s]+(\s+[^\s]+){1,2}\s*$’ you can create an advanced segment that will let you target your most valuable traffic more effectively.
4 or More Word Keywords
Having a segment dedicated to longtail keywords is undeniably useful and the expression ‘^\s*[^\s]+(\s+[^\s]+){3,}\s*$’ lets you keep tabs on these to get a better idea of the mindset of visitors and how they are finding your site at the moment.
Social Media
Using an advanced segment to monitor traffic from social media is easy. Just set it to include data only from the key sources you want to check, such as facebook.com or linkedin.com. Get an SEO services company like http://www.elevateuk.com/seo-services/ to assist you if any of this has been confusing so far.
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Blogging
Your blog could generate a lot of traffic for your site, so rather than having to filter for this each time, create an advanced segment specifically for landing pages that form part of it. This is easily done if your URL structure includes /blog followed by the title of each post.
Google
To see how much and what type of traffic is being sent to your site via Google, the most influential search engine around, use a segment which looks specifically for it as a source. And since it is willing to pay billions to maintain its position, this is unlikely to change soon.
Twitter
Twitter’s unusual nature means that sometimes it can be difficult to track the inbound traffic for which it is responsible. Having a segment which tackles this, factoring in the link shorteners and other clients it uses, makes sense. This social media firm may have clamped down on allowing third parties to harness its API in recent years, but it still takes a little more wrangling to master in Google Analytics than some of its rivals.
