Lots of businesses experience a drop in sales or website activity at some point. Most businesses immediately respond to this by deciding to buy a completely new website, thinking that this will solve all their problems – but is this really the best course of action?
Will a new website solve your problems?
The internet is now one of the best marketing tools available to businesses, with digital agencies, web design companies and SEO agencies all in popular demand.
If you ask a web design company what you can do to improve your online presence, they may recommend a website update. You may choose to buy the website, but a year later you might find that you still have the same issues.
This is frustrating, especially as you have spent so much of the budget on a new website, so you go back to the web design company to explain your issues.
If you do this you, will may be told that the company did not fully understand your needs because you simply asked them to improve your online presence rather than highlighting the issues you were facing, such as a drop in sales. In this instance, a new website is not the solution; instead, you need to implement a strong marketing campaign.
If you want to speak to a specialist from a web design agency in South Devon about the issues your website is facing, check out companies such as https://www.igoweb.co.uk.
It is also worth noting that a new website will soon become as useless as the old website if you do not update it. According to Hello Digital Marketing, lots of business owners spend a lot of money on a new website but refuse to spend money regularly updating it. The result is that they will need to buy a new website after a few years, as the old website is no longer producing any results.
Why you need to speak to a specialist
The best way to find out whether you need a new website is to speak to a digital growth specialist about the issues your business is facing and the goals you want to achieve. The specialist will be able to suggest the best solution for you – and it probably will not be a new website.