Sugary foods seem to have taken a big hit in the news recently with the sugar tax meaning that manufacturers are having to rethink how the produce their products. But eaten in moderation chocolate can help with a variety things including your mood and sometimes the caffeine hit can even help some people with certain types of headaches.
Making chocolate is not a fast process and simply preparing the cacao beans can take a few weeks. Once the cacao beans are prepared they are crushed and ground down into what is know as chocolate liquor (this does not contain any alcohol) which is essential a thick paste. When making a chocolate bar this paste is mixed with sugar, cocoa butter, vanilla and milk to help turn the bitter tasting liquor into something sweeter. Depending on what type of chocolates you are produce will determine what happens to the mixture next.
But on constant no matter what type you are making is that chocolate companies certainly do their market research and target their customers very carefully. There are similar companies who offer outsourced marketing such as this Cheltenham marketing agency – https://www.iplus.marketing/
It seems that chocolate is almost as subjective to art. In a study undertaken in 2017 researches not only looked at what the best-selling chocolate was but also looked at the popularity of the top 13 chocolate bars across three age groupings. These were 18-24 years olds, 35-44 year olds and 65+ year olds.
Interestingly the top two favourites were Mars and Galaxy who were top favourites across all three age ranges.
Some of the big surprises include:
- Dairy Milk which ranks at third for 18-24 years but takes a slow steady decline into tenth place for the 65+ age bracket.
- Wispa sticks at sixth for both the first two age ranges and again plummets in the 65+ age bracket all the way down to not ranking at all! Who doesn’t love a bit of bubbly goodness?
- Kit Kat surprisingly makes a U-turn in the middle age bracket going from seventh all the way down to tenth and then climbs back up to 5th
- Double decker floats between eight and seventh place and then joins Wispa in the no ranking zone. Perhaps the popularity of this sweet during the 35-44 age range is due to the high energy content, particularly for high flying career people or those with young families or perhaps even juggling both.
- Twirl surprisingly starts its popularity at ninth place and remains there through all three age brackets.
- Crunchie is probably the biggest surprise of all. It starts in the 18-24 age range at place ten, then disappears into the rankless zone and re-emerges for the 65+ customers at position six.
Which one would you rank as your favourite?