Your websites has to work hard day and night attracting and retaining potential customers, so anything that you can do to improve its prospects can only be of benefit to your business.
We’ve identified five key ways in which you can improve your site, encouraging search engines to rank you higher and making your website increasingly visible to visitors.
1. Improve Security
According to a recent article published by Forbes, improving your website’s security has a two-fold effect: not only does it reassure your customers that their data is safe, but it’ll also earn you brownie points with the search engines too.
2. Make It Responsive
If visitors can’t view your web pages easily on their mobile devices, they’ll quickly lose heart and go elsewhere. So having a responsive site that adapts according to the device displaying it is absolutely crucial. And it doesn’t have to cost a fortune either – when it comes to affordable web design Swindon leads the way with http://www.webdesignerswindon.co.uk/ offering fixed-price services that allow you to manage your budget more effectively.
3. Speed It Up
Pages that take forever to load are one of the biggest turn-offs for website visitors. We’re all accustomed to accessing the information we’re after within just a few seconds, so a web page that takes more than three seconds to load may not be viewed as often as you’d hoped – visitors will click away elsewhere in frustration before they ever get to see your website, and they’re unlikely to return. So if your pages don’t display almost instantly, get to work and speed things up.
4. Include Clear Calls to Action
Do you want your website visitors to sign up for your newsletter or download an e-book? Or perhaps you hope that they’ll purchase your goods or services. If you’re not clearly signposting these options, then you can expect to miss out on a significant number of useful leads. So make your CTAs really clear, and encourage your visitors to engage more fully with your site.
5. Eliminate ‘404’ Errors
The dreaded ‘404 error – page not found’ message is the kiss of death for a business website, as it implies that your business is neither professional nor up to date. Correct any 404 errors as soon as you find them as a matter of urgency.
