A comprehensive SEO strategy is a vital element of every successful website, especially in the e-commerce sector. Relying solely on product listings to generate search engine traffic will only result in disappointment.
E-commerce websites are notoriously difficult to optimise efficiently because there are consistently large numbers of product pages being uploaded and removed. There are, however, key elements that are both simple to implement and guaranteed to generate positive results, but they’re commonly overlooked or poorly executed.
No Product Descriptions
Images are one of the most important parts of e-commerce websites, however products without descriptions simply will not rank highly within search engine queries. Ensure all product descriptions are unique and add value to the listing by communicating helpful information to your customers.
Copied Content
As this MOZ article details, the first rule of online copy is that it must be unique. Copying and pasting product information from the manufacturer’s website will result in your website being filtered out by search engines and your traffic will plummet.
Zero Reviews
In the age of the online review, if your product pages do not have a place for customers to leave their thoughts, you’re missing out on valuable information and free unique content. Not only will they help your potential customers to make an informed purchasing decision, reviews also tend to rank higher for search engine queries.
Poor Optimisation
You need to ensure that your titles, descriptions and headlines are using keywords that individuals are using to search for items of interest to them. Agencies providing successful Dublin SEO services, such as http://www.rycomarketing.ie/, will understand how to identify key search terms to ensure your website is reaching the top of results pages within your sector.
Neglecting Usability
Your website needs to be easy to navigate and convey information simply. It is important for search engines to direct traffic to high quality websites, which is why Google are so focused on providing the best information to its users and ensuring it’s delivered efficiently and conveniently. Investing in a website that captures users’ attention and encourages them to spend time looking around is not only good for you because conversion rates will increase, it also tells search engines that your website has provided the answers that someone was looking for.
