Get The Basics
The most important thing to remember when writing a Search Engine Optimized article on the Indian wedding industry is to make it a GOOD article.
In other words, the article must be useful to the reader. It needs to offer insight to the industry, and the reader should be able to relate easily.
If the article is useless to the reader, don’t expect it to register on the radar or linked to by affiliates, link marketers, or any other source that could providepriceless promotion or marketing.
Always remember to write for the HUMAN who will read the article, not the search engine algorithm that finds it.
An SEO article is made up of two very important things:
1) It has to contain relevant and value content.
2) It has to be supported by good website infrastructure (the ‘techy bit’)
As I have already mentioned, SEO article content must be topically relevant, and provide value to the reader. And as with a article on the Indian wedding industry, it has to have a new approach, a good hook-or opening line, and it must have importance/relevance to the reader who is going to use this information to write an article based off your suggestions.
In an SEO article, the content must include certain keywords and keyphrases related to the Indian wedding industry. For example “Indian wedding Invitations” These keywords and key phrases must be integrated seamlessly into the article, and not disturb the flow of the writing; they should enhance it while beingunobtrusive at the same time.
When it comes to the actual key words or phrases, the first step is to sit down and write down or type out all the words and phrases that could possibly relate to the Indian wedding industry. Almost all of your words and phrases should be used in the meta data of the web page. When it comes to brainstorming, remember that generally speaking, you are writing about the wedding industry. Now, once you’ve found the key words and phrases for weddings, rework some of them to include Indian cultural references. You need to do research on that culture in order to have relevant information. It’s best to take some time before you even write to educate yourself with Indian wedding traditions so you know what you are talking about when you go to compose the article.
Some keywords to start with are obviously “Wedding” “Indian weddings” “Indian wedding traditions” “Indian brides/grooms” “Wedding dresses/accessories” “Traditional Indian wedding gifts” “Indian wedding cards” etc.
Once you start writing the actual article, you will build your writing off the keywords you came up with. Make sure that the piece is well-organized and makes sense. You may find that you need to edit some of the highlighted phrases, this is OK.
If you are having a hard time finding the right places for the keywords, don’t force them into the text. If it doesn’t work with the rhythm of the piece, leave it out or re-write the text. If you still find it impossible to use it elsewhere in the piece, wipe the slate clean and re-write the article from a new angle.
Last but not least: Where possible, include one of the key phrases in the headline, and if possible, the sub-headline. This is a great way of keeping the keywords at the front of the search engine algorithm results when it comes around.