There is much more to creating a successful website than simply designing it and launching it online. Without good Search Engine Optimisation (SEO), your site might as well be invisible. Here are six tips to make sure that your site stands out for all the right reasons.
Keywords are key
In order to attract visitors to your site, you need to know what search terms they are typing into Google and other search engines. The more exact the match, the higher your rankings will be, so take time to review your keywords on a monthly basis to ensure that you are keeping abreast of what your customers are searching for.
Keywords need pages
If you cram all your keywords onto one page, Google will rank you lower for keyword stuffing. It’s important to create several pages filled with relevant content to ensure that your keywords appear at an appropriate rate.
Unless you are very skilled at SEO techniques, this is best left to professionals such as http://www.accent-adc.co.uk, a team of web designers in Swansea. Web designers know exactly how to attract the search engines and make your site rise above your competitors in the rankings.
Search engines love high-quality links, so try to build up as many inbound links as possible from credible industry sites. Writing a blog can be a helpful way of introducing industry bodies to your site and can foster good relationships that lead to link-swapping.
Write a blog and update it regularly
Visitors and search engines alike love blogs, so if you don’t already have one, it’s time to create one. According to Search Engine Watch, a well-written blog packed with relevant content and those all-important keywords can really make a difference in your search engine rankings.
Analyse your SEO success
Always check your website statistics to make sure that your strategy is working for you. Programs such as Google Analytics make it easy to see what your visitors are doing and identify areas that need attention.
Keep up-to-date with SEO trends
Search engines are constantly updating their algorithms, so take time to study the latest news and amend your SEO tactics accordingly. Once again, unless you have time to spare to understand the techniques, you might want to enlist the help of professionals.