If you’re in business and not using Internet marketing to promote your company, you may as well be tossing money to the wind. Internet marketing provides a big boon to your bottom line when well executed. Businesses that range from sole proprietors to Fortune-500 companies are using the Internet to leverage their businesses and to outpace their competitors. There are numerous reasons to use the Internet to promote your company. Here are just three of them.
Blogging attracts new customers. Did you know that 57% of businesses cite that they attract new customers through their company’s online blog? It’s true. Blogging is a viable way to double – even triple – your company’s sales. Here’s why. It’s a fact that customers prefer to buy products and services from businesses or people they know. When you blog, you build a rapport with your target market by providing customers with product or service information, providing how-to tutorials, and answering questions regarding your product or service. The result is that you establish yourself as an expert in your field. This, in turn, increases the trust that customers have in you and your business. Once you’ve set this process in motion, you’ll see your sales increase exponentially.
Smartphone users compare prices while shopping. Smartphone users – up to 40% of them – comparison shop while they’re shopping. If you’re website is not yet compatible with mobile technology, it’s time to hire a Web designer to get you on board. In fact, mobile marketing offers a wide range of advantages because people almost always have their smartphones within arm’s reach. This type of proximity means that you can connect with customers 24/7.
Social marketing brings in big bucks! Facebook attracts new customers. It’s a fact. Eighty-three percent of businesses report that Facebook is integral to their marketing promotions. If you’re not using Facebook to attract new customers, don’t worry. Your competitors are happy to attract your potential customers to their businesses.
