It goes without saying that your website should look professional and attractive, as well as being easy to navigate and full of helpful information for your visitors. A lot of hard work goes into web design, but if your website does not rank highly in search engine results for key search terms, it will all have been for nothing.
Every successful digital marketing strategy should have SEO at its core. The importance of deftly implementing keywords into your content cannot be understated, but as great SEO emerges from solid web design, both elements are equally as important for your business.
With even small alterations impacting positively on your search engine positioning, here are some key elements that you should be discussing with your web design team, to ensure they feature within your design.
Incorporating relevant search terms into the URLs of each page on your website can vastly improve your SEO for those terms, and this MOZ article provides helpful advice for how to achieve this successfully. Your URLs will be more memorable and they will look more professional. You want to build up a level of trust with your visitors, and it’s the small details that will help you to do that.
Mobile searches are increasing and with Google penalising websites that aren’t compatible with on the go browsing, a great mobile site is vital. Experienced teams specialising in web design in Belfast, such as http://www.rycomarketing.co.uk/web-design.html, will understand how to optimise your website for voice searches, as well as ensuring your mobile site operates smoothly and allows your visitors to interact with your content efficiently and positively.
Optimise your imagery
Accurately naming your images and adding appropriate alt-tags will provide important additional information to search engines as they are crawling your website for information about who you are and what you do. In addition to this, you should also ensure that your image file sizes are not negatively impacting the loading time of your website.
Internet users don’t want to have to wait long for a website to load, and if they are forced to wait, it’s very likely they will look elsewhere for answers to their queries. Ensure your server is capable, and streamline your website to guarantee optimum loading times.