If you’ve ever had problems with website design and ended up with a big mess then you’ll understand the importance of working with designers who know exactly what you want. You’re no expert but you know what’s good and what’s not. Spending months and lots of hard earned cash on a project that ends in failure is soul destroying and then you still need to go through the process again to get the website you want. Here are a few tips and knowing them can save you a bundle of both time and money:
It doesn’t have to be pretty
You want your site to look nice and create a positive visual impact with visitors, but good looks don’t bring in sales. A great tour guide does though and that’s your website’s job. A good website needs to present your business to visitors and welcome them, showing them around and introducing them to points of interest they should definitely see before they leave. Your website has the task of providing visitors with the right guidance to direct them to where they want to go and to where you want them to go as well. Of course, if you can be both pretty and get results, then great. However, if you have to choose between one or the other though, stick with getting results every time.
It doesn’t have to cost the earth
Decide your budget and find graphic designers who can work within it. Look for designers that fit the style of site you’d like for your business. Visit other sites you like and see who designed them. Ask for quotes, take your time and shop around. For Web design in Tunbridge Wells, find out more at Web design in Tunbridge Wells by Target Ink
You don’t need to aim for total uniqueness
Yes, it’s good to stand out these days and look different from all the rest but some designers take it a little too far, and they design you a site that’s so unique that it breaks all the rules and not in a positive way. A stunning site can end up being a confusing, bewildering experience for visitors. Designers need to create sites that follow web conventions and usability rules, because these are the ultimate guides to navigating your site quickly and easily. If you break them, you’ll confuse your visitors.
For example, consumers know they’ll generally find logos in the top left of a site, and navigation bars are usually found below header areas. Mess with these conventions and visitors will get confused and leave. Your website stagnates and becomes useless, all in the name of being unique.
Not all designers are good at branding
Many designers aren’t skilled in developing brand identities, only developing graphic design that reflects your brand identity. If you don’t supply them with all the information, they’re just assuming. They’re left assuming your target market, and what appeals to those ideal customers. They’re assuming the values of your business and its marketing message. You know what they say about assuming, right? It’s far better to work with a branding specialist to your develop your identity before you hire a designer, or work exclusively with graphic designers who understand branding and can develop a site that reflects your brand identity.
