The Membership Economy, a business advice book by marketing guru Robbie Kellman Baxter, is an essential read for any business owner. The book outlines the positive benefits of a membership programme and explains in depth how to gain and retain members. Owning a copy of The Membership Economy matters for any business that wants to get ahead in today’s fiercely competitive world of commerce.
The premise of The Membership Economy
To give it its full name, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue has become a bestseller and is arguably the most important authority on membership marketing currently on the market. First published last year, the book is hugely relevant. It is penned by Robbie Kellman Baxter, a consultant to companies in the Silicon Valley for over 20 years.
The book outlines how membership strategies have helped to progress some of the world’s most successful companies and how creating a member from a one-time transaction can lead to further sales and growth over time. Today, businesses are jostling not only for space on the shelves but also space to be heard in the busy world of social media and email inboxes. Membership engagement is a key way to get your head over the parapet and allow members to share positive experiences with your product.
Why should I have a member programme?
Whatever your business, a member programme will help to boost sales; however, it will only work if what you have to sell is good. Member programmes come in many forms, from simple email sign-ups and fans on Facebook to paid-up members. A member programme must always be a two-way transaction, which means both the business and the members must gain. For the member, it must offer convenience or discounts in some form or another; for the business, it may be the potential of returning customers or the sharing of content with friends and families.
To effectively implement your membership marketing programme, you may need to look into membership management systems from companies such as http://www.ofec.co.uk/Membership-Management-Systems.aspx.
Whether you already have a membership programme in place or are thinking about implementing one, The Membership Economy is a must-read for any modern business owner, offering sound advice, tips, case studies and a robust framework for success.
