It is important when you are establishing your brand and deciding to go online that you choose the right domain name. This needs to be memorable and not too complicated to spell or type and should reflect your business. If your business is well-established and you want to add an online dimension, you may want to simply use your business name as a domain name. This could have elements of the personal name of the business owner or founder, but your brand needs to be well-established to be able to do this for people to recognise it.
You want customers to recognise and trust your brand, so it is important to think carefully when you buy domain name. To reach your target audience easily, consider what its interests are and what name is likely to strike a chord. Also, consider the tone and nature of your business. Your name might need to be catchy and playful, perhaps for selling music or fashion, or have a more serious tone for businesses such as legal or financial services.
In fitting with the brand
When you are establishing your brand and considering the visual design, make sure that the domain name reflects this. An upbeat style with vibrant colours and a high-spirited tone will need a similar type of domain name. In much the same way as choosing a name for a baby, you might think about what goes with the surname, what names are popular right now, and even whether the baby suits the name you have chosen!
Own your brand
When you decide to buy domain name, you can use a company such as https://www.names.co.uk/domain-names to find out what is available. Domain name providers will usually suggest alternatives if the name you have chosen is not available. When you make the purchase, consider the suffix you will use (.co.uk or .com). To make sure you protect your brand, consider buying both so that you don’t leave yourself exposed to a competitor who could buy a similar domain and confuse your target customers.
Show your domain name everywhere you can
To reinforce the brand name, you can opt to buy email addresses using the domain name. This help to establish trust and means that the domain and brand are reinforced with each communication you send.