There are clients that are absorbing, conflicting, you know that they will be unprofitable and very demanding. And in spite of everything they remain in our portfolio, although you know that they are time thieves and end up monopolizing all our attention. That is why it is necessary to say no to a client, in order to be able to say yes to many others .
Because all these characteristics are added to other that far from improving the relationship with our company make it worse. Normally it costs a lot to be heard , but even more so that they let themselves be advised or ignored . If you have already made a decision or a path, although you warn them that they are going to the precipice, they do not usually pay attention.
Worse still is when they begin to make requests that often force us to redo the work over and over again. And all this is usually accompanied by a budget tug-of-war where the excess hours carried out or the adjustment of prices usually always play against the company.
And to top it off, in many cases they do not even pay . Or at least not the whole. They always leave with some excuse of the 10 million requests, it turns out that there is one, very important for them that has not been fulfilled and serves as self-justification for not paying.
It is not only that we almost do not earn money, but that this type of client has such an high opportunity cost , which will mean a wear that is so important that other clients that report more benefit on many occasions will be hanged.
In the end, the only thing we want is to get rid of them , so many times we can access what they are asking us to do in order to get it over with. They know it, because it is not the first time they do it. It is their trick to get everything they want at a ridiculous cost. And to finish the job, in many cases they are not even loyal customers.
