The food and drink industry is an incredibly crowded market. Brands need to stand out from their competitors and are relying more and more on good PR and marketing strategies to make them noticeable and sellable.
Here are just five of the things PR can do to help brands within the food and drink industry to thrive.
Build awareness
Creating interest in a new brand through great PR – think news stories, catchy slogans, topical campaigns and so on – means that retailers will be more likely to stock your brand in their stores. They want to be seen as being able to provide relevant, new and exciting products. Good PR in food and drink can elevate awareness surrounding your brand and ensure you are ‘seen’ by consumers and retailers alike.
Promote values
Although we are currently experiencing one of the most turbulent economic periods in recent years, consumers have still altered their shopping habits in line with more ethical food choices – even if it costs them more. Sales of locally-sourced, fair trade and organic products have soared in the past decade, with good food PR helping to inform consumers about the values and roots surrounding your product.
Showcasing your personality
Every brand has a story and an objective. Your PR team can help to convey yours in a unique way that sets you apart from your competitors. It will promote a brand with personality behind it that consumers will engage with.
Keep in touch with your consumers
In today’s modern world, social media is a massive advertising platform. Your PR team will be able to keep in touch with your consumers via these channels. This could be responding to enquiries, promoting new and upcoming products, or simply showcasing your latest company news. It is invaluable to keep connected with your consumers, with food PR companies knowing how to do this in the right way.
Great storytelling
Brand leaders are often focused on furthering their brand, creating new products and sniffing out sales. They don’t have the time or inclination to think up endless stories about their brand; however, engaging content about staff, trends and the history of the brand is what makes a brand personal. PR companies can help to create regular content and tell your stories in an experienced and eloquent way.
