Beer mats have been around for hundreds of years and have long been a key facet of brewery branding. Unlike digital or even print ads, beer mats are picked up, looked at, played with, and even collected. Designing a great beer mat will only enhance this engagement.
Include Branding
It’s important to design personalised beer mats that align with your branding. Moving away from your existing colours, fonts and logo will do nothing to link the mat with your brand. Also consider the personality of your brand. Are you a modern, edgy brewery? Or one that values itself on heritage? Make sure your beer mat design encapsulates your brand character.
Make it Engaging
In addition to consistent branding in terms of colours, fonts and logos, a good beer met will also engage the drinker. Trivia, jokes and stories all have their place on beer mats and take it beyond something to just rest a pint on, but something that is picked up, read, played with, and engaged with. Consider including facts or trivia questions about your company. Alternatively, suggest challenges that can be achieved on or with the mat itself, such as coin flips or even mat building.
Make Limited Edition Runs
Some people collect beer mats which means limited edition runs of personalised beer mats can be a great way to get your beer mat into someone’s permanent collection.
A great beer mat design should evoke your existing branding and even provide engaging content. Limited edition beer mats may even make their way into someone’s collection!
