Banner ads are a vital part of today’s fast-paced, vibrant online world. They help to capture your audience’s interest and drive brand awareness. These display advertisements are not new, but they still serve as eye-catching, digital billboards that allow marketers to deliver targeted messaging across multiple platforms.
It can be confusing to use banner ads effectively, as there are so many types, each with their own unique characteristics, uses and benefits. Let’s explore the basics of banner advertising to help you succeed with your next display campaign.
What is a banner advertisement?
It’s important to know the basics before we get into each format. Web banner ads are rectangular display ads that combine engaging imagery and a brief call to action. These banners are usually placed on highly visible websites to encourage interest, clicks, leads, and purchases. For HTML Banner Ads, visit https://thebannermen.com/banners/animated-ads/html5/
Most displays are horizontal (a leaderboard) or vertical (skyscraper). This is due to restrictions on ad placement or banner sizes.
There are three main parties involved in banner advertising: the advertiser, the host and the display ad networks. If you use Google Ads as a display ad network, for example, it will act as the middleman connecting you with specific hosts, and using marketing metrics determine where and how your ads are displayed.
It’s not just a matter of asking nicely. The display ad networks and the hosting site will both charge for the distribution of advertisements. Google Ads uses a real-time bidding system in which Programmatic Bidding bids for the ad spaces during the loading time of display ads.