Social media for businesses. Not only does it allow your customers to check the presence of your business to ensure it is legitimate, it also so helps in your marketing and branding activities.
If you are working with a brand design agency you may find that they suggest you set up social media channels on platforms including Facebook, Twitter, Instagram and LinkedIn. Where you already have channels on social media established, These agencies will often look at how you are representing yourself and your business to those individuals looking for your products and services.
Social media is growing exponentially. With the appearance of new channels such as Tiktok attracting more and more users everyday. One of the main benefits of using social media is that it provides the opportunity for an immediate response for customers especially if you use messenger and WhatsApp integrations for the social media channels. For a business to respond to a comment or message within minutes gives an excellent customer service experience.
One of the other benefits of social media is that it allows you to bring in some of your business and personal personalities into your marketing. Instead of reproducing marketing images and messages that I used by hundreds of other companies you can show the human side of your business which will have a positive effect on the attraction and retention of customers.
