Nowadays it’s easier than ever before to create your own business website using one of the many ‘drag and drop’ template services on offer. The adverts boast that they’re so easy to use and anyone can create a website, but just because it’s possible, it doesn’t make it desirable.
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All websites are not created equal. A recent article from Econsultancy lists a catalogue of errors that the inexperienced web designer can make, and makes the point that it’s not as easy as you might think to create a site that offers visitors a great user experience. Some of the worst web design errors include the following.
Poor Navigation
Nothing disappoints a visitor more than having to click frantically around a site trying to find the information they want especially if you are looking for the contact details of businesses that support your own. This is why companies such as a Dentures Southend on Sea business that supports dentists spend time perfecting their websites. Many amateur designers fail to make their navigation simple and intuitive and don’t understand the importance of including a search box. If a visitor can’t find what they want within a few clicks, they’ll lose heart and leave – straight to the website of one of your competitors.
Incompatibility
The amateur web designer creates a site using their own computer but usually fails to ensure that it also displays appropriately across a variety of devices and browsers. This is where professional help is so important, as an experienced designer ensures that your site works across all browsers, devices and platforms. Designing your own site may save you money, but if visitors can’t access your site then it’s simply not good business sense. Employing a professional doesn’t have to cost the earth.
Graphics as Text
Did you know that if you include text on your website as a graphic image, then it won’t register with the search engines? This is another fairly basic error that no skilled web designer would make. Just because something looks good on the screen, it doesn’t’ make it a desirable feature.
Non-Clickable Logo
Website users expect to be able to click on your company logo to be taken straight back to your home page. If your site doesn’t include this ability, your visitors will be perplexed and could be deterred from using your site.
